FAMILY LAW · ANALYSIS
Family law follow-up is a three-week conversation, not a three-day one
A personal injury sequence that re-sends the retainer on day two would lose a family law client on day one. The person who consulted about a divorce is deciding whether to end a marriage, and the firm that follows up like a car dealership is the firm they do not call back.
This is analysis, not data. We have not measured how long family law clients take to decide and we are not going to invent a number. The pacing below comes from how the decision works, and every firm should set its own.
What the person is deciding
In a custody or divorce matter, the consultation is often the first time the person has said the words out loud to a professional. They leave with a retainer and a decision that involves children, a house, and another adult who may not know the consultation happened. Some sign that week. Many take a month, and some take a season. A message on day two that says "just checking whether you had a chance to review the agreement" reads, to that person, as pressure at the worst moment.
THE PACING
Discretion is a feature
- No firm name in the text preview. The message is from a number the person recognizes, and the practice area is not on the lock screen.
- No subject line that names the matter in an email. "Following up" is enough.
- No calls to a shared home line. The follow-up goes to the number the person entered, and only that number.
- A relationship field on intake, so the firm knows whether the person writing is the client or a relative, and does not send a custody follow-up to the other parent’s sister.
What runs fast anyway
Two things do not wait. The first reply to the initial inquiry goes out within a minute, at any hour, because a person researching a divorce at 10 PM after the house is quiet is choosing between three firms in the same hour. And a stated emergency on intake, a disclosure of violence or a threat to a child, does not enter any sequence; it goes to an attorney on the path the firm set up, immediately.
The conflict check runs first
Family law is where the opposing party is most likely to already be known to the firm: the other spouse consulted last year, or a relative is a client. The other spouse’s full name is a required field on the form, and the consultation is not confirmed until a person on staff clears the check. The follow-up sequence never starts for someone the firm cannot represent.
What the board shows
The family law pipeline has a stage called Deciding, between Consult Done and Retainer Sent, because it is a real stage with real duration. A card there is not stalled; it is a person thinking. A card in Retainer Sent for three weeks is a phone call from the attorney, not another text. The report shows days from consult to decision by attorney, and which follow-up touch preceded the signature, so the pacing can be set from the firm’s own history rather than from anyone’s guess.
Questions we get asked about this
Can the firm change the pacing of the follow-up?
Yes. The three-week pacing is the default for the family law build; each stage's timing and each template is the firm's to edit, and the report shows days from consult to decision so the pacing can be set from the firm's own history.
What happens if someone discloses violence during intake?
A stated emergency or a disclosure of violence does not enter any sequence. It goes to an attorney immediately on the path the firm set up before go-live, and the card is flagged.
Related
See a three-week sequence with nothing pushy in it
A 30-minute demo on the family law build, with the sequence on screen and the emergency path tested.